Recently, Petra Coach presented a webinar, Becoming Well Known: How to Leverage Your Reputation to Build Your Business with AJ Vaden.

You can find the full recording below.

Top Takeaways

What Is A Brand?

• A brand is what people think about when they think about you
• Another word for personal branding is reputation
• Today’s business’ biggest problem isn’t lack of revenue, it’s lack of reputation

Personal Branding is…

The Future

• Significant generation differences exist when it comes to trust and engagement with individuals who have established personal brands
• The forthcoming generation of leaders and trendsetters with the largest spending power for the next 30 years do not consider personal branding a game of vanity and popularity, but a much more “critical” and “essential” component of work, learning, and trust that influences everyday life.

Stat: Americans are most likely to buy from, recommend, and do business with an individual who has an established personal brand.

Stat: 58% of Americans would be willing to pay more to receive their services from a professional who does NOT work at a large company but has an established personal brand.

Highly Profitable

Americans are willing to spend more on products and services from individuals with established personal brands.

Stat: 67% of all Americans would be willing to spend more money on products and services from the companies of founders whose personal brand aligns with their own personal values.

A Trust Accelerator

More than anything else, endorsements from others are the most powerful factor when it comes to trusting, hiring, and paying more for products and services.

Stat: ¾ of Americans are more likely to trust someone who has an established personal brand.

Stat: 82% of all Americans agree that “companies are more influential if their executives have a personal brand they know and follow.”

• Ultimately, the majority of Americans consider a personal brand as someone who is simply recognizable to them.
• The higher the requirement for trust, the more important having an established personal brand becomes.
• If people don’t know about you, they cannot do business with you.

So, how do I become known as the #1 go-to person for my industry?

Part 1: What Do You Want To Be Known For?

Ask yourself 6 questions:

• What do you want to be known for?
• How do you want to be remembered?
• What do you want people to. Say when you’re not around?
• How do you want to be introduced?
• What do you want to be associated with?
• What do you want people to think when they think of you?

“Find your uniqueness and exploit it in the service of others.” -Larry Winget

Part 2: Who Do You Want to Be Known By?

Points that inevitably come up in this conversation:

1. Don’t want to seem self-promotional
   1. If it feels that way, you’re doing it wrong.
2. Do I really have something new to add to the conversation?
   1. No one can say or has said it in the way that you can.
3. Afraid that people won’t like them
   1. Haters gonna hate – people will dislike you as much as they do like you.

Ask repeatedly: Who should I serve?

• You are most powerfully positioned to serve the person you once were.
• Make it less about you and more about them.

Part 3: How Do you Make a Bigger Impact?

3 Ways You Build Trust with Your Audience:

• See you
• Know you
• Learn from you

*Both online and offline (Offline grows your personal brand and trust exponentially faster.)

The Equation: Provide value. Build trust. Repeat.

Don’t make it about what you do, make it about who you are.

Exclusive Offer: To request a free call with AJ, click HERE!

Like what you see? Register for our upcoming workshops & webinars today!

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